State Farm Advertising Analysis Essay Example

State Farm Advertising Analysis Paper Today, advertising is as much a part of our lives as breathing. Whether we’re driving, listening to the radio, or watching T. V we are constantly being bombarded by thousands of companies telling us why we should buy their products or services. Some advertisements prove to be effective, while others can be easily dismissed. One very popular industry in advertisement is auto insurance. Every year companies like Geico, State Farm, and All State invest millions of dollars, hoping to convince audiences that their service is better than their competitors. Because auto insurance is a requirement for every single individual who owns a vehicle it is a very competitive market where various ad campaigns can be found. State Farm stands out amongst these companies with their creative incorporations of Aristotles rhetorical techniques to capture their audience and deliver their message of reliable service. Among the many ad campaigns created by the company one of the most memorable is their â€Å"magic jingle† campaign. The commercials feature customers in various inconvenient scenarios where an insurance agent may be needed. The customers then proceed to sing the â€Å"magic jingle† (like a good neighbor State Farm is there†¦) and an insurance agent will magically appear to help resolve their issue, along with other ridiculous requests. While the granting of these ridiculous requests make the ads humorous; therefore, memorable, they emphasize what the company feels is their advantage over their competitors: immediate and excellent service. In one of these commercials, two young men are sitting in their car in what appears to be the middle of nowhere, eating burgers when they are suddenly attacked by a herd of buffalo. We will write a custom essay sample on State Farm Advertising Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on State Farm Advertising Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on State Farm Advertising Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In desperation, the passenger asks his friend to do the jingle and after doing so an agent appears in the car and proceeds to say: â€Å"like a good neighbor State Farm is there†¦In my office! † Immediately the three men are zapped into the man’s office and there are sighs of relief. The ad is directed towards young men, a clever move, because young men are often the ones who find themselves in desperate situations while driving. The immediate response from singing the jingle which made the agent appear followed by his immediate action to lead the young men to safety emphasizes State Farm’s motto of immediate and excellent service. The humor used in delivering this message introduces the use of pathos, or emotion, which help in making it memorable. Pathos is also reinforced with the sighs of relief released by the young men; emphasizing the fact that with State Farm’s reliability you can count on being stress free. The concept of ethos, or image is also present in the commercial with the professional attire on the agent as well as the professional setting when they are zapped into his office. The well put together, professional setting, with employees to match increases the companys credibility. While the scenario is unlikely and there are clear fictional aspects to the commercial, the use of pathos in the humor and relief makes it very memorable and the point is very clearly put across: if you ever find yourself in a desperate situation, you can count on your State Farm agent to get it resolved. Another â€Å"magic jingle† commercial that helps emphasize the company’s great service features a young woman, along with two of her friends who finds the side of her car completely scratched. Unlike the instance with the buffalo, the woman remains completely calm and recites the magic jingle. An agent suddenly appears and once her friends see that reciting the jingle can make anything appear, they too recite it and make the perfect man appear on top of the car. As in the previous example, the commercial emphasizes State Farm’s reliability. This time however, there is no desperation because the young woman is so certain that her agent will get things resolved. Just like the previous commercial, the ad uses pathos to convince their audience, assuring them that State Farm will allow them to be stress free. The granting of the friends wishes for the perfect man helps to reinforce the aspect of great service because it represents the company’s ability to go above and beyond for their customers. Again, pathos is presented through humor, making the ad memorable and reinforcing the company’s point: when you have State Farm there is no need for desperation because they have you covered. Ethos is also once again reinforced through the agents professional attire, creating an ethical image for the company. The next memorable ad in the campaign takes a different twist, because rather than promoting auto insurance, it promotes home insurance. In this scenario, a group of young men are sitting at home when a baseball suddenly breaks through the homeowner’s window. As his friends begin to freak out, the homeowner maintains the same relaxed attitude as the female from the previous example and recites the magic jingle. Seeing his friends in shock as an agent magically appears he encourages them to recite the jingle and make a request, which they follow by asking for a sandwich, a pretty girl, and a hot tub. Once again, pathos is used with the ridiculous requests show the company’s willingness to go above and beyond for their customers. The owner’s relaxed attitude show’s that State Farm customers are at ease because they know they can trust their agent to get things done. This ad also helps to show that the company has various types of insurance to offer and that they are all as reliable as their auto insurance. Overall, State Farm’s magic jingle campaign is successful because not only do its use of humor and repetitive use of the jingle make it memorable, but they also find clever ways to remind viewers of the company’s reliability. This successfully incorporates the use of pathos, making it easy to convince viewers that if they join the company they will feel just as relaxed as the people in their commercial. They also touch upon ethos with the presentation of their agents who are always in professional attire. This reminds viewers that despite the goofy nature of their advertisements they are still a serious and professional company. The campaign also successfully incorporates the various services the company has to offer and the fact that they are just as reliable and professional as the auto insurance.

buy custom Antigone essay

buy custom Antigone essay The common definition of politics is a peaceful settling of beauty. This definition can in no way be applied in the play Sophocles by Antigone. Politics is best correlated with the community. The relationship between Creon and Antigone is not peaceful but turbulent. The two characters are seen to be stubborn thus taking away any peace in the plot development of the play. Such a form of politics is commonly referred to as political drama involving peaceful conduct requiring some kind of agreement on the political rules. In the play, the way Creon regarded the city laws made him to abandon his other beliefs. He believed that everyone should abide by the laws he sets no matter the other religious and moral beliefs. Antigone regarded the gods beliefs in high reverence. She believed that the gods laws had to be obeyed and should come before any other especially with regards to family. The position taken by these two characters makes the play stand out as a political drama (Antigone 78). Sophocles by Antigone is a Greek drama modernized with the use of sidebar notes, difficult vocabulary and terms and modern characters. These inclusions were intended to make the audience enjoy the wisdom, beauty and intent of the play. The curse on Oedipus haunts and lingers the young generation in this brilliant and new Sophocles classic drama translation. The daughter of Jocasta and Oedipus, Antigone is introduced in the play as heroine who is unconventional and pits the beliefs she has against the Thebes King. This manifest itself in a bloody test involving wills which end up leaving only a few unharmed. The play gets emotional as Antigone challenges the king stating her rights to have her brother buried. Though doomed, she shows her determination and in her inner strength as the play unfolds. Through Antigone, political morality and law that is relevant today is brought out despite the play being staged thousands of years ago. The plot of the play revolves around Antigone narration of the main character, Thebess former King, who unknowingly married the mother and killed his father after which he renounced the kingdom after discovering what he had done. The other striking issue in the play is Antigen fight against her uncle, Creon who was the new Thebes king, to bury her brother. The play pits the unwritten laws of the gods against the humankind laws which tie the family against civic duty as well as man against woman. Sophocles is among the many Ancient Greek playwrights that were used to comment on political and social concerns. Sophocles was written with the intention on commenting on the political and social concerns to the Pericles and Athenian general on the authoritarian rule dangers (Antigone 65). The Day of Affirmation is a philosophical essay which has proved to be relevant in the analysis of Antigone. The philosophical essay focuses on political issue, individual liberty, power of governance, the role of womn and the youth in the society and the beliefs of people before the law and God. These are some of the issues that the play addresses thus the two correlate. The Day of Affirmation addresses the right to communicate and express ideas aimed at recalling government obligations and duties while addressing the right of affirmation of the peoples allegiance and membership to the political and social body governed by people who share the heritage, land and the future of the children. According to the affirmation, the decisions made by any governance should be aimed at improving the lives of its subjects. Thus the essential of the people humanity can only be preserved and protected not just to the wealthy, poor, religious or people from a particular race but to all the people. The Day of Affirmation goes forward to state that the power of governance should be limited to the common peoples act so to ensure they are no interference in the peoples right to security at their homes and the right to worship with no imposition of penalties and pain and no restrictions on the peoples opportunities (Antigone 102). This is closely associated with Creon and Antigone positions in the play. Creon carries with him strong opinion on the city laws and the laws he passed. His ways of implementing them are very strict to ensure that they are followed. He orders Polyneices not to be buried as he dishonored Thebes. He went ahead to order that anyone found burying him will face a death sentence as this was considered as disobeying the orders he had put in place. In this context, contrary to the Day of Affirmation that favored the common man rights, Creon orders count more than the common man wish. This decision proved to be problematic to Antigone as the subject in question was her brother and more so she had her family values to be so valued that she could not leave the corpse to rot. Antigone on the other hand is passionate and principled in everything that she does. She represents the voice of the common man in the play. No matter how her sister tried to convince her to change her mind about the burial of her brother, she stuck to her words despite the dangers she was putting herself in with regards to going against Creon and the entire state. Just as it is stated in the Day of Affirmation, the common man was expected to obey the laws put in place by those who govern them. Ismene states that it was a must for them to obey those who are in authority. Antigone continues to fight for what she believed were her rights until when she met her fate and died honorably as a proud woman (Antigone 122). The philosophical essay calls for everyone to recognize human equality before the law, before God and the government council. This should be done as it is the right thing to be done and not because it has economic advantages, or Gods laws command that, or thats what is expected by everyone. It should be the dream of all systems of governance to increase the freedom oof its subjects, ensure justice to all and put in place that will ensure that it remains flexible and strong so as to meet the peoples demands. Antigone in the play can be interpreted as being a wise and noble young woman who stood and fought for her rights for justice in relation to traditional beliefs. Creon on the other hand fights for what he believes is based on might. The two bring out the a subtle variation with Antigone standing out as being the best representation of ethical imagination opposite to the sister, Ismene, who does everything so long as the law of the community states so. The laws in the system of governance witnessed in the play are a convention of a given time and place representing an imperfect image of unwritten laws that come above the normal rational level leading to incapable and infinite final formulation. The position taken by the Antigone and Creon contradicting the laws of Thebes makes the play a perfect example of political drama. From the play, it can be possibly maintained that Creon was always in the wrong while Antigone in the right. The entire play is centered on a beautiful cause and martyr while Creon is only out to do anything to ensure that his apotheosis and triumph come to pass. Creon is punished for punishing Antigone but by stating that Antigone was right and Creon was wrong means that the law which Antigone vindicated was supposed to supersede the ones which Creon had vindicated. Antigone stands out as being a pathetic as well as a noble creation who makes no effort to conciliate Creon. However, she maintains a defiant attitude through out the play glorying her actions and the penalty that followed. It is hard to picture out how Creon without considering his authority and position could have in a different way from what he did in the play. Antigone though proved to be brave, she courts death. The Gods were against Creons actions towards Polyneices and this can be viewed as being a justification o f Antigone actions. For the two, it was not a matter of their action but the temper in which they acted that resulted to their ruin. Thus Creon and Antigone were both right in their actions and roles in the play (Antigone 98). Nothing illustrates better the complexity involved and underlies the simplicity of Sophocles than Antigone ethics. The central role assumed by Antigone is the law relations that have sanctions in the law and political authority with regards to the obligation on members of the states and citizens. The laws in Thebes present themselves in a crucial form that is in direct collision. The same laws justified Antigone position to insist on burying her brother as well as Creon edict which meant that Polyneices was deprived his funeral rights. Polyneices was a heinous criminal while Creon the head of state thus was expected to typically impose punishment on him. Antigone also had the right to burry her own brother thus the political drama and dilemma in the play of who was right and who was wrong. Buy custom Antigone essay

Intern Essay Example | Topics and Well Written Essays - 750 words

Intern - Essay Example All in all, I think this was a good week. The next week, life as an intern was both easier and harder to manage at the same time. It was easier because by this week I already had a better feel of my working environment. On the other hand, it was also harder because now I am feeling the load of work of a corporate manager. Of course I knew from the start that at this line of work juggling more than one task at a time is part of the job description. I realized important it is to keep my focus and keep things organized. To make sure that things run as smoothly as possible, I devised a simple strategy: that is making a weekly schedule of my tasks and duties, spreading out my tasks in those days and setting a completion target every day. Because as much as I want to accomplish everything in 24 hours, I cannot, I found early on that this is quite difficult to manage. Thus, the system, it helps me focus and keeps me from being overwhelmed from the load of my responsibilities. By my third week, I hate to admit but I was starting to feel the stress. And I just kept thinking to myself that I cannot let stress get the better of me. I knew that it does not only affect me but my co-workers as well, such negative energy could create a domino effect. I was trying my best not to take my stress out on my co-workers and cause a stress on our working relationship, I want to earn their respect and be respected as well so I had to do something to control the matter. Fortunately, talk to my family and friends really helps. Also, when I am at work, I try to take a minute refocus my mind and take breather before moving on to new tasks. I am really relieved that this working well for me because I know how my stress can result to poor productivity and management, which can affect my co-workers and clients. On my fourth week of internship, I must say I am learning a lot of things. For instance, NYC Service Zone handles a diverse set of clients, which is

Strategic Change Management (Ansewr 6 questions) Assignment - 1

Strategic Change Management (Ansewr 6 questions) - Assignment Example High attrition rate and staff downsizing strategy of Airline company’s crates impact on defence mechanism of Airline staff. Southwest Airlines has applied clarity system as a part of Kurt Lewins Change Management Model to decrease resistance about newly implemented software system. The company has changed existing Microsoft Excel reporting pattern by implementing Hyperion Essbase model of financial budgeting. The company did the change in order to decrease overall reporting cost. The logic model of synergy theory describes sustainable change as participation multi level actors (local and global, top level, mid level and ground level management). This model not only increases communication scope but decreases change resistance also. British Airways used Kurt Lewin’s change management model in order to create positive impact on their business policy. In the unfreeze stage they downsized the workforce in order to decrease hierarchical levels. In the change phase British Airways altered internal system and provided incentives to absorb the shock effect. In the refreeze stage BA integrated customer satisfaction with individual objective of key members of organizational hierarchy. They refurbished uniform of staff and aircraft design as a part of change management process. The market demand for Airline industry has been dented due to sovereign debt crisis and economic recession. Airline industry has lost more than $25bn (Â £16bn) in last ten years (Milmo, Topham, and Roberts, 2012). Companies are competing with each other in order to achieve competitive edge such as low cost service delivery, fast service delivery, expanded destination service, fleet size and many others. For example, Southwest Airlines has achieved the competitive edge of lowest fare in comparison to other players in the market. The new airline group formed by the merger is the sixth largest airline service in the world in terms of

Indentured Servants in the Chesapeake Colonies Essay Example for Free

Indentured Servants in the Chesapeake Colonies Essay The life of the indentured servant was at best hazardous and full of pitfalls. There was not one sole factor that would determine the life success or failure of this class of people, but a instead it was determined be a series of random qualities and experiences. For example, as we will see with John Harrower, men who were strong and educated had a much better chance of surviving being indentured than a man who was weak in health or had no formal education. As we will see with Elizabeth Sprigs, women were treated with little or no respect, and they were generally subjugated to a hard and grueling service. Status, education, gender, and health were key factors in how lucrative the life of the indentured servant would be, but these would only come in to effect if you made it across the sea in a grueling seven to eight week journey. Life as an indentured servant was hard, but so was life in a poverty stricken Europe. Europeans from all over the continent were starving and looking for food. Family men were looking for ways to provide for their family and to escape an oppressive government that provided little in the answers for the common man and woman. The prospect of being indentured was sold to the people as a utopia to remove themselves from their present misery and hardships. Indentured servant hood had positive attributes for both the government and the common man. For the government, an overstressed system was seeing relief as thousands of people sold themselves into labor in the new colonies. For the people, the promise of a new and better life was presented to them in exchange for a couple of years of service. However, was this labor arraignment truly beneficial to the poor emigrants who indentured themselves to the ship captains for passage to America? The question is an important one, but it is one that doesn’t need to be asked if the person never actually makes it to America. Gollich Mitttelberger noted in a letter to his father the deplorable conditions that accompanied his voyage to America. Mittelberger states, â€Å"But even with the best wind the voyage lasts 7 weeks. On board there is terrible misery, stench, fumes, horror, vomiting, many kinds of sea sickness, fever, dysentery, headaches, heat, constipation, boils, scurvy, cancer, mouth-rot, and the like which comes from the spoiled food and foul water that they are forced to consume (Document 6, page 18). † Mittelberger went on to say that he missed his poverty stricken home and wished to return. He talked about how the ships were so overcrowded, that live children were thrown overboard when their mother would die. He recanted once that, â€Å"One day a women who was about to give birth and could not give birth under the circumstances, was pushed through a port hole in the ship and was dropped to the sea, because she was far in the rear of the ship and could not be brought forward (Document 6, page 19). † The letter was ended by telling his father that the horrors of the trip did not end once they arrived in America. Those who could not pay for their passage were held to be sold. They were not allowed off the ship until they had been purchased and could be escorted by the purchaser. Mittelberger noted that the sick suffered the most because they were chosen last, after the healthy ones had been purchased. Once an indentured servant arrived and had been purchased, there life rarely improved. In a letter from Elizabeth Sprigs to her father, she begs for him to forgive her and to send her clothes. She explains that her life is hard and that she is worked hard day and night. When they complain, they are whipped. She tells her father that their diet in is restricted to Indian corn and salt. Elizabeth begs her father, â€Å"We are almost naked, neither shoes nor a stocking to wear, and what rest we get is a blanket and some ground to lie upon (Document 5, page 17). † She goes on to plead for forgiveness from her father, and for him to send her some relief. This is in contrast to the story of John Harrower. John Harrower is both educated and seems to have a variety of connections. John uses his education to acquire work as a school master for a private family. His journal entries are of a more common experience of looking for work. Harrower came in search of becoming a book keeper. His journal follows him until he is offered the position as a school master, and he is encouraged to accept it because it is with a private family. His experience is very different and could go a long way in supporting the outrageous claims of George Alsop. George Alsop, in a book published in the Americas regaled would be indentured servants with tales of how wonderful their experience would be. He stated, â€Å"Now those that commit themselves to the care of the Merchant to carry them over, they need not trouble themselves with any inquisitive search touching their voyage; for there is such honest care and provision made†¦ (Document 6, page 6). This is a drastic different statement than Mittelberger made about the horrible conditions caused by overcrowding and the consumption of rotten food and foul water. Alsop goes on to say, â€Å"The women that go over into this Province as Servants, have the best luck here as in any place of the world; for they are no sooner on shore, but they are courted into a Copulative Matrimony, for some of them†¦ (Document 6, page 7). † This again contrasts greatly with Mittelberger who wrote about the women who were being thrown overboard because they were having complications with child birth. This also contrasts with Elizabeth Sprigs who wrote about being whipped for complaining, and given nothing to eat but Indian corn and salt. Alsop was obviously using false claims to help ensure that the cheap labor would flow steadily into the American Colonies. In July of 1640, there is an account of some indentured servants that are caught trying plot their escape. The courts decided that this was dangerous grounds, the men were whipped severely, and had the letter R burned into the side of their face. They suffered other abuses before being given back to the master (Document 8, page 23). † The life of the indentured servant was hard, and did little good to better the life the people involved. The conditions in which many were forced to work in were sub-human, and they were generally treated no better than animals. While there were no doubt a select few that profited from this, on the average this labor arrangement did not benefit the poor emigrants who came over from Europe looking for a better life.

A Clockwork Orange Essay: New Testament for American Youth?

A Clockwork Orange – New Testament for American Youth? In Anthony Burgess’s A Clockwork Orange, he observes a characteristic of youth that has been documented from the story of Icaris to the movie Rebel without a Cause. Through his ingenious method of examination of this characteristic, the sci-fi novel, he has created an aspect of what he chose to observe: Rebellion. Our hero, Alex, begins the novel by explaining his mischeviouse exploits in a manner not far from nostalgia, that is tainted with a bit of sarcasm for any bleeding-heart pity one might feel for his victims, as when he recalls his own realization of the importance of the term, "A Clockwork Orange." Alex says of the author and his wife that he "would like to have tolchocked them harder and ripped them to ribbons on their own floor. (CO 38)" By the juxtaposition of the intelligent rational used in the contemplation of this concept with the complete lack of respect for it, Burgess shows Alex’s attitude as one of childish ignorance coupled with testosterone induced negative energy. An attitude not absent from any boys upbringing. As Alex is growing through that difficult age known as adolescence, he is taking part in what we have called depaternalisation, throwing off the constraints of the previous generation. This is accomplished through random acts of violence, of course, but al so through Alex’s existence within a subculture, which by definition is separate from and therefor contrasts with the mainstream culture. Alex’s subculture is one of youth, and it is defined by its style of dress and its slang. Alex’s style of dress, described twice to us, once with his first gang and once with his second, is intentionally outrageous by our standards, with "a pair of blac... ...t need to become good to maintain the theme of free will, although it must be much more reassuring to any of the elderly who read the book. My argument is that the book is suppose to be in opposition to the elderly, just like Alex is, and just like the audience is (i.e. American Youth). Through its rebelliousness achieved by the omission of the last chapter, A Clockwork Orange has become a manifesto for rebellion, an aspect of the culture it was written to observe. Today, Madonna dresses as Alex did in Kubrick’s film, choreographing dance routines that look like scenes of rape and ultra-violence from the movie. When walking down the streets of campus, where bohemian lifestyles are embraced, the words "in-out, in-out" and "ultra-violence" are met with cheers of recognition and admiration. Has A Clockwork Orange become the â€Å"New Testament† for American youth? A Clockwork Orange Essay: New Testament for American Youth? A Clockwork Orange – New Testament for American Youth? In Anthony Burgess’s A Clockwork Orange, he observes a characteristic of youth that has been documented from the story of Icaris to the movie Rebel without a Cause. Through his ingenious method of examination of this characteristic, the sci-fi novel, he has created an aspect of what he chose to observe: Rebellion. Our hero, Alex, begins the novel by explaining his mischeviouse exploits in a manner not far from nostalgia, that is tainted with a bit of sarcasm for any bleeding-heart pity one might feel for his victims, as when he recalls his own realization of the importance of the term, "A Clockwork Orange." Alex says of the author and his wife that he "would like to have tolchocked them harder and ripped them to ribbons on their own floor. (CO 38)" By the juxtaposition of the intelligent rational used in the contemplation of this concept with the complete lack of respect for it, Burgess shows Alex’s attitude as one of childish ignorance coupled with testosterone induced negative energy. An attitude not absent from any boys upbringing. As Alex is growing through that difficult age known as adolescence, he is taking part in what we have called depaternalisation, throwing off the constraints of the previous generation. This is accomplished through random acts of violence, of course, but al so through Alex’s existence within a subculture, which by definition is separate from and therefor contrasts with the mainstream culture. Alex’s subculture is one of youth, and it is defined by its style of dress and its slang. Alex’s style of dress, described twice to us, once with his first gang and once with his second, is intentionally outrageous by our standards, with "a pair of blac... ...t need to become good to maintain the theme of free will, although it must be much more reassuring to any of the elderly who read the book. My argument is that the book is suppose to be in opposition to the elderly, just like Alex is, and just like the audience is (i.e. American Youth). Through its rebelliousness achieved by the omission of the last chapter, A Clockwork Orange has become a manifesto for rebellion, an aspect of the culture it was written to observe. Today, Madonna dresses as Alex did in Kubrick’s film, choreographing dance routines that look like scenes of rape and ultra-violence from the movie. When walking down the streets of campus, where bohemian lifestyles are embraced, the words "in-out, in-out" and "ultra-violence" are met with cheers of recognition and admiration. Has A Clockwork Orange become the â€Å"New Testament† for American youth?

Perceptual Map Marketing Essay

The purpose of this document is to illustrate the information contained within the Perceptual Map Marketing simulation and relate to it’s information as practical and important. Contained in the simulation were three phases, each of significant importance. We will include in this document the situation, the recommended solutions and the results. We will discuss the multiple marketing aspects that were revealed within the simulation and we will attempt to create satisfactory responses to the various questions which arise out of the relationships between differentiation and positioning of products or services and what the impact of the product life cycle on marketing is. It is the hope that after reading this document there will be a clear concept of what the results of this simulation were and how they are applicable to the paper’s mission. All good things have a story and Cruiser Thorr was no exception. We learned about the meaning behind the bike. The simulation showed how to create and use a perceptual map using the bike as a primary example. When using the Perceptual Map it then became clearly more evident which direction the marketing goals should take to carry on it’s back the heart and soul of the Morotcycle brand. In selling thousands of motorcycles a year the Thorr Motocycle company has created a client base capable of supporting their imense variety of choice that is given to the consumer. Everything from the type of engine to how many people can ride the bike. They sell accessories such as protective gear, clothing and even little models for children. The services they offer to their customers are that you would expect from a first rate bike shop. Our task is to set up a positioning strategy, a perceptual map and create the parameters that will become vital to the product as it will be the customers only information before making a major purchase. For decades now the industry of motorized bikes have been on the ries. Even with this evident truth backed by consumer research the top selling item that Thorr Motorcycles is creating seems to be dwindeling. The logical conclusion that we are coming to to is that their target customers are in the decades of their 30s till almost 60s and through the proccess of life seem to have lost interests in what Thorr stands for. No longer are these men rebels or out to â€Å"be wild† as Steppenwolf would say. Any consumers who are younger are simply not capable of affording the high price tag associated with a Thorr bike which ranges in the high 20 to low 30 thousand dollar range. Younger riders are more apt to buy less expensive, quicker riding bikes that are the exact opposite of the image that Thorr stands for. We are going to solidify Cruiser thorr’s postion in the market by creating it’s Perceptual map. There are four basic parameters that are relevant to the entire scheme of biking industry which reflect the highest chances for Cruiser Thorr’s survival. These are the four parameters: lifestyle image, product design and styling, service offerings, and price. The selection of lifestyle image is almost a no brainer as it is the backbone of the Cruiser Thorr’s previous success. The entire bike’s thriving record is built upon a reputation that having their bike is a status symbol. The same reason that people buy Starbucks instead of simply brewing their own coffee at home. Unlike other industries, transportation specfically speaks to the identity of the person who has the item. They will spend much of their time utilizing their vehicle. In no vehicle type is this more relevant than in bikes where people will see the bike and there will be no windows, walls, or doors hiding the rider from the world. Everyone will see who the rder is and that is why Product Design nd Styling are so vital to it’s success. The bike and the rider are one. Man and machine moving along the pavement together. The service offerings are probably the most second important aspect to a vehicle other than the price. Maintanence and such can get very expensive very quickly. Assuring that you are taking care of you customers and looking out for their well being is primary in the grand scheme of all things. At the end of the thought of course is always the most important aspect. Cost and price. The price is affected by many, many things. Among these things is engineering, construction, materials, labor, transport of the bike itself. The whole purpose for this bike’s creation is ot make money. To make money you must have a clear marketing plan. Due to this obvious fact we have restructured Cruiser Thorr and decided to not create a new bike. It is imperative to keep the Cruiser Thorr in production if Thorr is going to keep making motorcycles. It is the bike that has built their empire. It would be as if Levi’s stopped selling 501 Jeans. We instead create a financing option that gives the consumers with less money an opportunity to own a Cruiser Thorr. With increased service options will be able to make rational sense of the high price that we will be able to keep at the same price. For advertising it would probably be a good idea to put some endorsements in race tracks, hook up with a popular drink brand like MONSTER and maybe make a â€Å"Monster Bike† that can ride around. We can also take a page out of the GM book and put our bikes into movies and on television for product placement. The current straegy is based on price, product, location, current pomotions and services offered. With the goal of repositioning the product in an attempt to remove the competions hold on the market because we will move the parameters into concurrent thought forms and proccesses making us and our strategies the same as the competition. We know that there are four key factors that are represented by stages in a products life cycle that are important for the marketing officer to know and understand. The four stages: introduction, growth, maturity and decline. Once a product reaches the stage of it’s full maturity it is time to revisit it with the hope of making improvements. If this is not done the product will very quickly enter the declining stages of it’s life cycle. This is the reason that Cruiser Thorr started to drop it’s sales figure. Their product had reached it’s maturity. Their current customers were old and any knew ones had no idea what Cruiser Thorr, the brand, stood for. For this reason we had to reinven and improve their bikes. It was necessary to compete. It is the hope that we have together reached and addressed the various key points necessary to form a graps of the information that was provided. We have described the three major phases in the simulation. The situation and the recommended solutions have been addressed along with what our results were. We have talked about the different marketing aspects and answered the different question sthat were arisen between the relationships of differentiation and positioning for each of the products and services and it’s impact. It was the desire of I to create a solid understanding of the purpose and use of Perceptual Maps in Marketing. References All information was taken from the Perceptual Map Marketing Simulation provided on the University of Phoenix website.